Pricing, preparation, marketing, and closing — the full playbook for selling your home in the Roaring Fork Valley.
Thank you for considering SSC & Company to represent you in the sale of your home. Selling isn't just about putting a property on the market; it's about positioning it strategically — the right price, the right presentation, the right buyers — to command the strongest possible terms with the least stress.
We're not just another brokerage. SSC & Co is a boutique firm with powerhouse tools, concierge-level service, and a proven track record in luxury real estate. I can't wait to show you what your home can do.
Carlos Ramos Lujan is a bilingual Real Estate Advisor with SSC & Company, specializing in luxury residential homes and commercial real estate throughout the Roaring Fork Valley — including Glenwood Springs, Carbondale, Basalt, Aspen and the surrounding Colorado mountain communities.
Born in Glenwood Springs and raised in the Valley, Carlos brings lifelong regional insight to every listing. From family homes to luxury estates and commercial property, his sellers benefit from a data-driven pricing strategy, cinematic marketing, and a 100% client-satisfaction record. Fluent in English and Spanish.
We start with a conversation at your home. I'll walk the property, listen to your goals and timeline, and explain exactly how I work — so we set a clear strategy before anything goes to market.
Using a comparative market analysis of recent sales, active competition, and current momentum in your micro-market, we position your home to attract strong offers — priced to create demand, not to sit.
Small improvements can return many times their cost. I'll help prioritize repairs, coordinate trusted local pros — painters, cleaners, handymen, stagers — and prepare every room to photograph beautifully.
Your home is presented like a private commission — editorial photography, drone film at first light, and premium exposure including Zillow Showcase, SSC & Co's network, and targeted digital campaigns that reach qualified buyers before they ever search.
We launch deliberately — the right day, the right sequence, private network first where it serves you. Showings are scheduled around your life, and every prospective buyer is qualified and followed up with personally.
You'll hear from me after every showing. We track activity, review feedback together, and adjust strategy quickly if the market tells us something new.
When offers arrive, we evaluate more than price — financing strength, contingencies, timing, and terms. I'll negotiate strategically on your behalf and structure the deal that actually closes, not just the one that looks best on paper.
Once signed, the buyer's earnest money goes to escrow and their inspection period begins. I'll guide you through inspection objections, negotiate any repairs or credits, and keep every contractual deadline on track.
If the buyer is financing, their lender orders an appraisal. I prepare a full package for the appraiser — comparable sales, improvements, and the story of your home's value. From there, the title company clears the file for closing.
The buyer completes a final walk-through, documents are signed, and once funding is confirmed, the sale is complete. Proceeds are wired to you — congratulations.
Whether you're buying your next home in the Valley, investing, or relocating, my representation continues past the closing table. One call, any question, anytime.
Compensation is agreed in the listing agreement, and may include an offer of compensation to the buyer's broker. We'll review every option and what it means for your net proceeds — in writing, before you sign.
Sellers customarily pay for the owner's title insurance policy, escrow/closing fees, and any transfer taxes or HOA transfer costs applicable to the property.
Property taxes and HOA dues are prorated to the day of closing, and any existing mortgage or liens are paid off from proceeds at settlement.
Depending on negotiation, sellers may agree to repair credits or closing-cost concessions. Every number lands on your settlement statement — reviewed together before closing.